"Like syrup flows over pancakes"
1975 - Every four years the best ad men in the country get together to sell us the ultimate product: a president.
Every sunday we are deluged with invitations to sign our lives away for a few years to have the very same machine our football heroes drive (in the background, as an even more subtle invitation, is the beautiful woman that somehow must appear with the car).
And more recently these clever ad men have found a new market. With the country going berserk being economical it is a natural. Go smaller than a small car. So for one reason or another we poor motorcyclists are the recipients of some very fine advertising hype.
It is subtle and it is clever. Which is not say it is a bad. After all, there are better motorcycles out there now than there have ever been. Let's narrow down the topic. Suzuki is pushing the new RM125. They are pushing it hard.
In the hot 125 class it is doubtful if the Suzuki will be blowing off even a slightly tricked-out member of the competition in a straight line drag race. But that's not what really counts. Around a motocross course that engine works with that suspension to let you keep up with anything in its class. And it is remarkably reliable. And it is even relatively inexpensive. Watch out, McDonald's.
